Get your Brand, Marketing and Sales delivering
I mentor business professionals - equipping them with a winning mindset, tools and techniques
Mentoring Impact
01
Setting a clear vision for the business and focusing on strategic goals
I'll help you craft a clear Vision for the business, set goals, and create a roadmap to get there. You'll be able to develop a Winning Proposition for products and/or services that is relevant, evidenced and differentiated and that attracts and retains the ideal customers.
03
Building a brand, marketing and sales strategy and an action plan
I'll introduce you to insightful Brand, Marketing and Sales models and tools to build a sound platform for your strategy and your campaign calendar. We'll at setting Measurable Objectives and Delivering Results with precise analysis and optimisation.
05
Building a Winning Brand Proposition that is Relevant | Evidenced | Different
We'll use a powerful framework for building a Winning Brand Proposition that will underpin your marketing campaigns and your sales messages. The proposition has to be Relevant to your customers, supported by strong Evidence, and Differentiated from your competitors.
02
Developing a strategy for long term growth in profitable business
I'll guide you in how best to steer Profitable Growth and we'll work on creating a Culture and a Mindset of Innovation to support change and drive growth. We'll identify how to adapt processes and methodologies and find new ways to meet customer needs profitably.
04
Creating and sustaining valuable client and partner relationships
I'll work with you on how to strengthen client relationships based on Client Insights and an understanding of client decision making structures, processes and policies. We'll look at ways to deepen client loyalty and build internal referral through Added Value Engagement Activities.
06
Positioning your products and/or services for maximum return
We'll map your offering against the Attributes that are most relevant for your customers, where you have sustainable, differentiated advantage, and where there is greatest opportunity for profitable return. Taking Active Control over your are Positioning is key to success.