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Metaphors and stories in coaching and the generation-gap risk

New research, by Nationwide Building Society, has interesting implications for those of us in the coaching profession. We all use metaphors because they help us quickly to communicate concepts and ideas where direct language doesn’t work. Metaphors are often stretched out into stories, and storytelling has always been a powerful way to encode and transmit a message.

As coaches, we use metaphors and stories to draw out a client’s thinking and to explore deeper meaning. Encouraging a client to tell their ‘story’ and to use metaphors where exact words may be difficult or troublesome can help a client express themselves more easily. A story can also be a great way for a coach